https://dom.lndb.lv/data/obj/1658796 Teksts Zinātnisks darbs/Teksts https://dom.lndb.lv/data/obj/1658796.html https://dom.lndb.lv/data/obj/1658796.png Globālo zīmolu reakcijas stratēģijas efektīvai reputācijas vadībai naftas industrijā: Eiropas gadījumu izpēte Maģistra darbi Sandra Žukova Cimdiņa, Elīza, 1995-zinātniskais vadītājs Ikše, Matīss Rihards, 1994-recenzents 129 lp. Ventspils: Ventspils Augstskola 2025 Papīrs angļu This master’s thesis examines crisis communication strategies of major European oil and gas companies to manage their corporate reputation. The primary aim is to evaluate their impact on reputation, financial performance, and stock price fluctuations. The study emphasizes the importance of structured communication plans tailored to industry-specific risks and highlights the vital role of timely, effective responses in protecting reputation during crises. The research consists of theoretical and empirical parts. The theoretical framework is based on Situational Crisis Communication Theory by Coombs and strategic communication models by Smith, Fombrun, and Langham. The empirical research uses mixed methods, including, content analysis of corporate communications during crises and comparative case studies of five major European oil and gas companies: BP, Repsol, TotalEnergies, Orlen, and Uniper. Quantitative financial analysis was carried out using financial indicators and stock price fluctuations. Document analysis of annual and financial reports supported the financial review. Social media and website analyses evaluated communication transparency and audience engagement, while cross-cultural analysis based on Hofstede’s dimensions examined the impact of national context on strategy effectiveness. The central research problem is to examine how different crisis response strategies shape public perception, affect stock performance, and influence reputation outcomes across European markets despite cultural and communicative differences. The findings show that transparent, proactive, and culturally adaptive strategies lead to stronger reputational resilience and financial stability. A key outcome is a practical crisis communication guideline, including tools for crisis severity evaluation, stakeholder segmentation, spokespersons roles, internal communication flow, and a crisis response checklist. This guideline offers a practical framework for managing crises in the oil and gas sector. The thesis includes 20 tables, 20 figures, and 25 annexes with detailed data and analysis. The study contributes to the advancement of strategic communication and crisis management research and offers a practical planning tool for communication professionals, crisis managers, and corporate leaders in high-risk industries like oil and gas. Academia (Kolekcija) Maģistra darbi Ventspils Augstskola. Tulkošanas studiju fakultāte Stratēģiskā starpkultūru komunikācija https://ventspils.biblioteka.lv/AlisePAC/Details?title=Global%2BBrand%2BResponse%2BStategies%2Bfor%2BEffective%2BRepu&Id=278345&Ident=1288409&InstanceId=29&LibraryId=0 Ventspils (Latvija) Ventspils Augstskola 2026-02-17 2026-02-19 Aizsargāts ar tiesībām Šo darbu aizsargā autortiesības un/vai blakustiesības. Šo darbu var brīvi lietot personiskai lietošanai, zinātniskam pētījumam vai pašizglītībai. Citiem izmantošanas veidiem jāsaņem tiesību subjekta (-u) atļauja. Ir aizsargāts ar autortiesībām — komerciālā apritē neesošs Pieejams tīmeklī (bez iespējas lejupielādēt) False Ir aizsargāts ar autortiesībām Nav pieejams https://dom.lndb.lv/data/obj/file/40960910 PDF Document 40960910.pdf 3.64 MB application/pdf Sandra Žukova 17.02.2026 13:49:06 17.02.2026 13:49:06 129 Document Microsoft® Word 2016 Microsoft® Word 2016 17.02.2026 13:49:06 Sandra Žukova No Document Sandra Žukova 17.02.2026 13:49:06 1.5 copyright.json Autortiesību fails JSON File 41021859.json 8.23 KB application/json 19.02.2026 16:33:18 19.02.2026 16:33:18 19.02.2026 16:33:18 19.02.2026 16:33:18