The aim of this thesis is to analyze how diversity and inclusion (D&I) are
communicated through the official English-language websites of three Latvian Higher
Education institutions. The research is grounded in theories of campus climate,
diversity variables, by James A. Banks, and the concept of inclusion as integration.
The study uses qualitative content analysis, combining elements of visual and textual
analysis, with two codebooks developed from international literature and inclusion
frameworks.
The findings show that while the selected Latvian HEIs promote
internationalization, the representation of D&I remains uneven and often symbolic.
Some key gaps include limited inclusive language, inconsistent accessibility features,
and minimal representation of marginalized groups.
This thesis includes 11 tables and 19 figures. The results highlight the need for
Latvian universities to adopt more international and consistent D&I communication
practices to foster a sense of belonging for international students.
Keywords - Diversity and Inclusion (D&I), International Students, Higher Education
Institutions (HEIs), Digital communication, Inclusive language, Latvia
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