This Bachelor's thesis explores the relationship between personality traits and
entrepreneurial success among Latvian entrepreneurs and executives. The study is
inspired by Rainer Zitelmann’s (2018) The Wealth Elite and adapts its conceptual
framework to the Latvian context—a post-Soviet economy with distinct challenges and
cultural dynamics. The research problem centers on whether consistent patterns of
personality traits emerge among individuals who have achieved sustained business
success.
The aim of the research is to identify which traits, as defined by the HEXACO
personality model (Honesty-Humility, Emotionality, Extraversion, Agreeableness,
Conscientiousness, and Openness to Experience), are most frequently expressed among
leaders of businesses generating €1 million+ in annual revenue over at least three
consecutive years. Objectives include comparing trait expression across revenue tiers
and leadership roles, and aligning results with previous findings from Germany.
The study used a validated Latvian-language version of the 100-item
HEXACO-PI-R questionnaire. Data from 17 respondents were analyzed using
descriptive statistics and visual comparisons. While no statistically significant
correlations were established due to sample size, the results reveal that
Conscientiousness, Agreeableness, and Honesty-Humility were most consistently
expressed, forming a shared psychological foundation for long-term success.
Emotionality, Extraversion, and Openness varied more widely, suggesting adaptive
leadership styles depending on business stage and role.
The thesis includes 14 figures. Its findings may inform entrepreneurship
education, leadership development programs, and startup team-building practices. The
work contributes to the cross-cultural understanding of psychological traits in
post-transition economies and adds to existing literature by offering a revenue-tiered,
role-based HEXACO profile of Latvian high-performing entrepreneurs.
Keywords: entrepreneurship, personality traits, HEXACO, Latvia, leadership, business
success, psychological profiles, Zitelmann
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