Title (english):

Satire as Intercultural Commentary: Analysis of Edward T. Hall's High- and Low-Context Theory in Contemporary Political Cartoons

Creator:

Amanda Alksne

Publisher:

Ventspils: Ventspils Augstskola

Date created:

2025

Type group:

Text

Type:

Scientific Work

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Title (english):

Satire as Intercultural Commentary: Analysis of Edward T. Hall's High- and Low-Context Theory in Contemporary Political Cartoons

Alternative title (latvian):

Satīra kā starpkultūru dialogs: Edvarda T. Hola augsta un zema konteksta teorijas analīze mūsdienu politiskajās karikatūrās

Scientific work type:

Bakalaura darbs

Creator:

Amanda Alksne

Contributor:

Calvo, Rafael Martin, 1978- , zinātniskais vadītājs

Contributor:

Karīna Dinsberga, recenzents

Format extent (latvian):

44 lpp.

Publisher:

Ventspils: Ventspils Augstskola

Date created:

2025

Format medium:

Paper

Language:

english

Abstract (english):

This thesis examined the role of political satire in political cartoons as a form of intercultural commentary across high-, medium- and low-context cultures. The research is based on Edward T. Hall’s cultural context theory and semiotic analysis. This framework was applied to political cartoons published in Latvia, the United States, Germany and Japan. The cartoons selected depicted two major global events in 2024: the U.S presidential election and the ongoing Russian offensive in Ukraine. The research aimed to determine how satire is used to communicate political and cultural identities across different societies and to what extent it can lead to intercultural understanding or misinterpretation. Through semiotic analysis, the study revealed how each communication style influenced the construction and reception of political cartoons, for example, how subtle the satire is and what type of symbolism is used. The findings suggest that while satire can bridge cultural divides, it also risks being misinterpreted if the audience lacks the contextual background to decode appropriately the message that a political cartoon is conveying on a specific matter. Along with the work of other scholars, this research contributes to the field of intercultural communication by further expanding Hall’s binary model to include medium- context cultures and demonstrating how satire operates within this framework. The research also highlights political cartoons as a potent form of social critique and cultural reflection in the digital age. Further research could include cultures from the Middle East, South America and Africa, with a survey to explore how audiences across the world interpret cartoons produced in these cultural regions.

Is part of collection:

Academia (Kolekcija)

Subject:

Bakalaura darbi

Subject:

Ventspils Augstskola. Tulkošanas studiju fakultāte

Subject:

Starpkultūru komunikācija

URL:

https://ventspils.biblioteka.lv/AlisePAC/Details?title=Satire%2Bas%2BIntercultural%2BCommentary%253a%2BAnalysis%2Bof%2BEd&Id=278387&Ident=1288451&InstanceId=29&LibraryId=0

Origin:

Ventspils Augstskola

Geographic name:

Ventspils (Latvija)

Object location (*):

Ventspils Augstskola

Date captured:

21.01.2026

APLIS copyright status:

Protected by rights

APLIS access rights:

This work is protected by copyright and/or neighboring rights. It can be freely used for personal use, scientific research, or self-education. Other uses require permission from the right holder(s).

APLIS statement of rights:

Protected by copyrights - not in commercial circulation

APLIS access notice:

Accessible online (without the ability to download)

Blocked:

Nē

Type group:

Text

Type:

Scientific Work

URI:

https://dom.lndb.lv/data/obj/1648326
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