This Bachelor’s thesis, "Nonverbal Communication of Latvian Prime Ministers within
Domestic and International Contexts: A Case Study of Krišjānis Kariņš and Evika Siliņa
in Crisis Situations,” investigates the role of nonverbal communication in political
leadership from the time Latvia gained its independence until March 2025. Drawing on
the theories of Goffman (1959), Mehrabian (1972), and Ekman (2003), this study
examines how nonverbal cues, including facial expressions, posture, and gestures,
impact political credibility during crises. The research analyses Latvia’s political
communication following the restoration of its independence in 1991, focusing on the
leadership styles of Prime Minister Krišjānis Kariņš during the COVID-19 pandemic and
Evika Siliņa in the context of heightened regional tensions and teacher salaries. The study
compares domestic and international nonverbal strategies, utilising secondary sources
and full-length video analyses, to evaluate their effectiveness in reinforcing leadership
trust and authority in modern Latvian governance.
Sixteen full-length speeches were analysed to identify nonverbal cues in both domestic
and international settings. This study demonstrates that Krišjānis Kariņš and Evika Siliņa
adjust their communication to the specific situation they are in. Krišjānis Kariņš is
confident, at times more restrained and composed in his nonverbal cues, whereas Evika
Siliņa demonstrates empathy and integrates assertiveness when speaking with diverse
audiences. Both Prime Ministers change their nonverbal cues to adapt their
communication to context; when speaking in English, they employ diplomatic nonverbal
cues. In Evika Siliņa's case, her accent is more noticeable; she compensates for it with
strong eye contact and articulate speech. These findings demonstrate that nonverbal cues
play a crucial role in their political work, particularly in crisis situations. Furthermore,
they emphasise the importance of strategic image governance in conveying transparency
and demonstrating leadership abilities.
The paper consists of 3 chapters, 9 subchapters, conclusions, a bibliography, 22 images,
and 2 annexes.
Keywords: Political leadership, Evika Siliņa, Krišjānis Kariņš, nonverbal
communication, international communication, domestic communication, crisis
communication.
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