- Title (english):
- Global Brand Response Strategies for Effective Reputation Management in the Oil Industry: Case Studies from Europe
- Creator:
- Sandra Žukova
- Publisher:
- Ventspils: Ventspils Augstskola
- Date created:
- 2025
- Type group:
- Text
- Type:
- Scientific Work
Metadata
- Title (english):
- Global Brand Response Strategies for Effective Reputation Management in the Oil Industry: Case Studies from Europe
- Alternative title (latvian):
- Globālo zīmolu reakcijas stratēģijas efektīvai reputācijas vadībai naftas industrijā: Eiropas gadījumu izpēte
- Scientific work type:
- Master's theses
- Creator:
- Sandra Žukova
- Contributor:
- Cimdiņa, Elīza, 1995- , zinātniskais vadītājs
- Contributor:
- Ikše, Matīss Rihards, 1994- , recenzents
- Format extent (latvian):
- 129 lp.
- Publisher:
- Ventspils: Ventspils Augstskola
- Date created:
- 2025
- Format medium:
- Paper
- Language:
- english
- Abstract (english):
- This master’s thesis examines crisis communication strategies of major European oil and gas companies to manage their corporate reputation. The primary aim is to evaluate their impact on reputation, financial performance, and stock price fluctuations. The study emphasizes the importance of structured communication plans tailored to industry-specific risks and highlights the vital role of timely, effective responses in protecting reputation during crises. The research consists of theoretical and empirical parts. The theoretical framework is based on Situational Crisis Communication Theory by Coombs and strategic communication models by Smith, Fombrun, and Langham. The empirical research uses mixed methods, including, content analysis of corporate communications during crises and comparative case studies of five major European oil and gas companies: BP, Repsol, TotalEnergies, Orlen, and Uniper. Quantitative financial analysis was carried out using financial indicators and stock price fluctuations. Document analysis of annual and financial reports supported the financial review. Social media and website analyses evaluated communication transparency and audience engagement, while cross-cultural analysis based on Hofstede’s dimensions examined the impact of national context on strategy effectiveness. The central research problem is to examine how different crisis response strategies shape public perception, affect stock performance, and influence reputation outcomes across European markets despite cultural and communicative differences. The findings show that transparent, proactive, and culturally adaptive strategies lead to stronger reputational resilience and financial stability. A key outcome is a practical crisis communication guideline, including tools for crisis severity evaluation, stakeholder segmentation, spokespersons roles, internal communication flow, and a crisis response checklist. This guideline offers a practical framework for managing crises in the oil and gas sector. The thesis includes 20 tables, 20 figures, and 25 annexes with detailed data and analysis. The study contributes to the advancement of strategic communication and crisis management research and offers a practical planning tool for communication professionals, crisis managers, and corporate leaders in high-risk industries like oil and gas.
- Is part of collection:
- Academia (Kolekcija)
- Subject:
- Maģistra darbi
- Subject:
- Ventspils Augstskola. Tulkošanas studiju fakultāte
- Subject:
- Stratēģiskā starpkultūru komunikācija
- URL:
- https://ventspils.biblioteka.lv/AlisePAC/Details?title=Global%2BBrand%2BResponse%2BStategies%2Bfor%2BEffective%2BRepu&Id=278345&Ident=1288409&InstanceId=29&LibraryId=0
- Geographic name:
- Ventspils (Latvija)
- Object location (*):
- Ventspils Augstskola
- Date captured:
- 17.02.2026
- Date modified:
- 19.02.2026
- APLIS copyright status:
- Protected by rights
- APLIS access rights:
- This work is protected by copyright and/or neighboring rights. It can be freely used for personal use, scientific research, or self-education. Other uses require permission from the right holder(s).
- APLIS statement of rights:
- Protected by copyrights - not in commercial circulation
- APLIS access notice:
- Accessible online (without the ability to download)
- Blocked:
- Nē
- Type group:
- Text
- Type:
- Scientific Work
- URI:
-
https://dom.lndb.lv/data/obj/1658796
RDF data | XML data
Available files
| Name | Description | Size | Hash | Access status | |
|---|---|---|---|---|---|
| 1. | Md_Zukova_Sandra_23SSK0008.pdf | 3.64 MB | dc25c9f54865781ad910810e843b6556 | Insufficient rights to download file |
Technical files
| Name | Description | Size | Hash | |
|---|---|---|---|---|
| 1. | copyright.json | Autortiesību fails | 8.23 KB | 0814e28f4c344d3980fb27e063751e87 |
Please wait