- Nosaukums (angļu):
- Global Brand Response Strategies for Effective Reputation Management in the Oil Industry: Case Studies from Europe
- Autors:
- Sandra Žukova
- Izdevējs:
- Ventspils: Ventspils Augstskola
- Oriģināla radīšanas datums:
- 2025
- Resursa virstips:
- Teksts
- Resursa tips:
- Zinātnisks darbs/Teksts
Metadati
- Nosaukums (angļu):
- Global Brand Response Strategies for Effective Reputation Management in the Oil Industry: Case Studies from Europe
- Alternatīvais nosaukums (latviešu):
- Globālo zīmolu reakcijas stratēģijas efektīvai reputācijas vadībai naftas industrijā: Eiropas gadījumu izpēte
- Zinātniskā darba tips:
- Maģistra darbi
- Autors:
- Sandra Žukova
- Līdzradītājs:
- Cimdiņa, Elīza, 1995- , zinātniskais vadītājs
- Līdzradītājs:
- Ikše, Matīss Rihards, 1994- , recenzents
- Fiziskais raksturojums (latviešu):
- 129 lp.
- Izdevējs:
- Ventspils: Ventspils Augstskola
- Oriģināla radīšanas datums:
- 2025
- Fiziskais datu nesējs:
- Papīrs
- Valoda:
- angļu
- Anotācija (angļu):
- This master’s thesis examines crisis communication strategies of major European oil and gas companies to manage their corporate reputation. The primary aim is to evaluate their impact on reputation, financial performance, and stock price fluctuations. The study emphasizes the importance of structured communication plans tailored to industry-specific risks and highlights the vital role of timely, effective responses in protecting reputation during crises. The research consists of theoretical and empirical parts. The theoretical framework is based on Situational Crisis Communication Theory by Coombs and strategic communication models by Smith, Fombrun, and Langham. The empirical research uses mixed methods, including, content analysis of corporate communications during crises and comparative case studies of five major European oil and gas companies: BP, Repsol, TotalEnergies, Orlen, and Uniper. Quantitative financial analysis was carried out using financial indicators and stock price fluctuations. Document analysis of annual and financial reports supported the financial review. Social media and website analyses evaluated communication transparency and audience engagement, while cross-cultural analysis based on Hofstede’s dimensions examined the impact of national context on strategy effectiveness. The central research problem is to examine how different crisis response strategies shape public perception, affect stock performance, and influence reputation outcomes across European markets despite cultural and communicative differences. The findings show that transparent, proactive, and culturally adaptive strategies lead to stronger reputational resilience and financial stability. A key outcome is a practical crisis communication guideline, including tools for crisis severity evaluation, stakeholder segmentation, spokespersons roles, internal communication flow, and a crisis response checklist. This guideline offers a practical framework for managing crises in the oil and gas sector. The thesis includes 20 tables, 20 figures, and 25 annexes with detailed data and analysis. The study contributes to the advancement of strategic communication and crisis management research and offers a practical planning tool for communication professionals, crisis managers, and corporate leaders in high-risk industries like oil and gas.
- Pieder kolekcijai:
- Academia (Kolekcija)
- Temats:
- Maģistra darbi
- Temats:
- Ventspils Augstskola. Tulkošanas studiju fakultāte
- Temats:
- Stratēģiskā starpkultūru komunikācija
- Tīmekļa saite:
- https://ventspils.biblioteka.lv/AlisePAC/Details?title=Global%2BBrand%2BResponse%2BStategies%2Bfor%2BEffective%2BRepu&Id=278345&Ident=1288409&InstanceId=29&LibraryId=0
- Ģeogrāfiskais nosaukums:
- Ventspils (Latvija)
- Oriģināla turētājs (*):
- Ventspils Augstskola
- Izveidošanas datums:
- 17.02.2026
- Labošanas datums:
- 19.02.2026
- APLIS autortiesību statuss:
- Aizsargāts ar tiesībām
- APLIS piekļuves tiesības:
- Šo darbu aizsargā autortiesības un/vai blakustiesības. Šo darbu var brīvi lietot personiskai lietošanai, zinātniskam pētījumam vai pašizglītībai. Citiem izmantošanas veidiem jāsaņem tiesību subjekta (-u) atļauja.
- APLIS tiesību paziņojums:
- Ir aizsargāts ar autortiesībām — komerciālā apritē neesošs
- APLIS piekļuves paziņojums:
- Pieejams tīmeklī (bez iespējas lejupielādēt)
- Bloķēts:
- Nē
- Resursa virstips:
- Teksts
- Resursa tips:
- Zinātnisks darbs/Teksts
- URI:
-
https://dom.lndb.lv/data/obj/1658796
RDF dati | XML dati
Pieejamās datnes
| Nosaukums | Apraksts | Izmērs | Hash | Piekļuves statuss | |
|---|---|---|---|---|---|
| 1. | Md_Zukova_Sandra_23SSK0008.pdf | 3.64 MB | dc25c9f54865781ad910810e843b6556 | Lejupielādēt Atvērt |
Tehniskās datnes
| Nosaukums | Apraksts | Izmērs | Hash | |
|---|---|---|---|---|
| 1. | copyright.json | Autortiesību fails | 8.23 KB | 0814e28f4c344d3980fb27e063751e87 |
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